Alice in Dairyland Program

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The Midwest Jewelers Association is and always has been proud to support Wisconsin and its Alice in Dairyland Representatives by donating to the State of Wisconsin the tiara she wears during her reign. Since 1984, the Wisconsin Jeweler’s Association has recognized Alice in Dairyland as a significant voice for Wisconsin and partnered with the program to improve her impact and visibility. We have had the honor of not only designing and creating the crown but also a brooch which can be worn in situations where the crown is not appropriate. The idea was to design the crown and brooch with gemstones that could be found in Wisconsin. At the end of her reign each year Alice receives an amethyst pendant which represents the center stone in the tiara she wore. The Midwest Jewelers Association maintains the tiara and brooch and creating of the pendant

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P. O. Box 1604
Madison WI 53701-1604
Phone: (608) 257-3541
Fax: (888) 779-8755