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The NEW Midwest Jewelers Association Facebook Group


…A Closed Chatroom Group just for MJA Members and their Community


shutterstock 327602783The Midwest Jewelers Association is excited to announce our New MJA Facebook Group.  This is a member community page where you come together to post questions, answer questions, post pictures of something you are looking for, find out where to get product, ask about promotions that work, questions from the bench – and the list goes on.  We are asking all members to join the group and start becoming a part of something exciting!  This will be a MJA community of members, great resources and peer networking.  Stay Connected.

The Facebook group was started a few weeks ago and already there are over 125 people who have joined our community.  JOIN TODAY!  We’ll get you approved right away and you can start connecting with jewelers who are interested in jewelers and the jewelry industry. Go to: https://www.facebook.com/groups/599516013578845/

New Horizons Jewelry Show Planned for August 2017

new horizonsJewelry manufacturers, retailers and other industry professionals will come together for the launch of a new event this August in Columbus, Ohio. The New Horizons Jewelry Show is the only show serving the Midwest and will feature more than 250 booths of well-known jewelry manufacturers and service providers. Retailers from across the country are invited to learn of the latest trends, what’s new and hot in jewelry, and prepare themselves to make the most of the upcoming holiday selling season with a unique education program focusing on sales and marketing.

“We all know, you cannot continue to do the same thing you did last yearand expect to grow,” said New Horizons President and Show Director, Jim Reed. “You need to continuously look at the road ahead to see the challengesand opportunities that are overthehorizon.” Reed has been managing tradeshowsforover 33 years, 23 of those being in the jewelry industry, including the development of the JCK Show in Las Vegas and The SMART Jewelry Show in Chicago. Reed says the New Horizons Jewelry Show exhibitors and education program will prepare retailers for the challenges coming down the road.

For more information, please visit: NewHorizonsJewelryShow.com

New Horizons Jewelry Show
Conference Day - Saturday, August 19
Show - Sunday, August 20 through Monday, August 21, 2017
Greater Columbus Convention Center
400 N High Street, Columbus, OH

President's Message

mary Husar MartinHello Members – Happy Spring! I am excited to kick off the new year of the Midwest Jewelers Association (formerly Minnesota, North Dakota and Wisconsin associations). We have started by creating The NEW Midwest Jewelers Association Facebook Group. This is a closed “chatroom” for MJA members and their community. It is a member community page where you come together to post questions, answer questions, post pictures of something you are looking for, find out where to get product, ask about promotions that work, questions from the bench – and the list goes on.  We are asking all members to join the group and start becoming a part of something exciting!  This Facebook group was started a few weeks and already there are over 125 people who have joined our community.  JOIN TODAY!  We’ll get you approved right away and you can start connecting with jewelers joining jewelers and the jewelry industry.  Join at:https://www.facebook.com/groups/599516013578845/. Stay connected!

Take some time also to view our MJA website at: http://www.midwestjewelersassociation.com.

View our many Member Benefits. Spring is a great time to plan for school dances, 4-H events, summer fairs or any event where a tiara is appropriate. The Midwest Jewelers Association has a tiara program for members at a reduced rate, plus shipping & handling. Donate tiara’s to these events compliments of your store and support your community. You can view the tiara’s on the website or call to order yours today at 608-257-3541.  

The MJA Design Competition will also take on a new format this year as we hold the competition for the first time on the MJA website. This will give designers and goldsmiths better exposure and increase the awareness of the talent there is in the Midwest! Watch for further details coming soon.

Take advantage of Spring and the warming temperatures by taking stock of your business. Do some spring housecleaning, and set new goals for your business.

Happy Spring,

Mary Husar Martin
MJA President
Husar’s House of Fine Diamonds

8 Things to Expect in the Jewelry Business This Year

 

ARTICLE BY: INSTORE STAFF MARCH 2, 2017

The Jewelers Board of Trade released a new report.

2016 was "undoubtedly a challenging year" for the jewelry industry, and to succeed in 2017, retailers will need to carefully tailor their products and marketing programs to their target customers, according to the Jewelers Board of Trade.

"While continuous improvement in economic indicators such as unemployment and consumer sentiment contributed to solid growth in retail sales for the holiday season and for the year as a whole, many jewelry producers and retailers were not beneficiaries of the stronger economy and the American consumer’s desire to spend," JBT President Anthony Capuano wrote in a recent state-of-the-industry report.

JBT noted several observations from its members regarding 2016, including:

  • "The year was okay, but expectations were modest in the first place."
  • "Traffic was down."
  • "There was no hot new product or style to generate buzz, enthusiasm or draw people into the stores."

JBT highlighted several trends to be aware of in 2017 and beyond:

  • There will be consolidation throughout the supply chain. "Demographic and economic factors will favor mergers and business discontinuance," according to the report.
  • Closings of mall anchor stores will affect the entire retail industry. "Jewelers located in mall locations will see their prospects decline as anchor stores or entire malls go dark," JBT stated.
  • All through the supply chain there will be a search for responsible, stable partnerships as the importance of critical mass increases.
  • “Mine to market” programs will increase in number as consumer marketing efforts focus on responsible sourcing and chain of ownership.
  • Transparency in provenance and production will continue to be a marketing opportunity.
  • The role of synthetic diamonds will evolve. Prices will decline as more companies start or ramp up production, which will likely lead to a two-tiered "created versus mined" market.
  • Jewelers will benefit from "associating the purchase with the experience." According to the report, "Good jewelers will know their markets and tailor both products and marketing/sales program to their targets — millennials, ethnic groups, etc."
  • Consumers will increasingly expect retailers — in-store or online — to remember what they buy. "Personalization with data and technology – 'artificial intelligence' – will be refined and employed increasingly in the store," according to JBT.

4 Ways to Drive In-store Traffic with Google Maps

We all hear how e-commerce and Amazon are conquering the retail space. But letthis factsink in: 90% of annual local commerce -- an estimated $5 trillion, according to eMarketer-- still happens offline. Even the most bullish e-commerce forecasts don’t see that dynamic between online and offline retail purchases changing greatly over the next several years. That said, mobility, voice activated search, and the Internet of Things are already significantly upending the purchase path from initial product research to final decision on what, where, and how to make that final transaction.

Consumers increasingly start their shopping journey online, but transact locally. For retailers competing with Amazon and other e-commerce outlets, there is a unique opportunity to serve and attract this segment of consumers. One of the most important tools driving store traffic involves expertly harnessing the complete power of Google Maps. Here are some tips for getting started:

  • Be there when people search for you on Google.Google My Businessis the source of the truth for your physical storefront on Google. The majority of Google searches have local intent, and consumers are increasingly viewing your local listing on Google. Ensuring accuracy of business information like hours and contact info builds trust with potential customers and drives new foot traffic. As a bonus, retailers canupdate this informationfor free and get insights into how potential customers find them with Google My Business insights.
  • Happy customers make great promoters.Supercharge the love and let your best customers tell your brand story with a local flavor. Find your strongest brand advocates in theGoogle Local Guides Communityandhosta Google Local Guides party. Collect feedback and encourage the local guides to leave reviews for your store on Google. Empower your employees to remind the happiest customers to "share their experience" on Google Maps.
  • Pictures show what's exceptional.Invite potential customers to your store and take control of your storefront images on Google Maps withGoogle Street View. This free service allows store owners to create and publish inviting store images from theGoogle Street View app, now for Android and Apple devices. As a bonus, check out tips from Google onuploadingimagesto Google Maps.
  • Give people an insider view.This is especially important for retailers operating in bigger and multi-floor buildings like malls, airports, stadiums and mass transit. Giving potential customers a virtual tour of your storefront can ease uncertainty and create a convenient and enjoyable experience. Google has made this easy -- and free -- with the advent of a360-degree virtual tour

A comprehensive Google Maps strategy is essential for any retailer -- whether they're managing a single mom-and-pop location or a large enterprise with thousands of franchises -- to drive store traffic.

Luckily for brick-and-mortar businesses, Google's ongoing efforts in navigation and location presence management has made enhancing retailers' local discovery both free and easy. As Amazon and other digital-first marketers seek to develop their own physical stores, the retailers that make Google Maps work for them will have a greater chance of being found by their ideal customers.

As Vice President of Community, Raj Nijjer oversees community development at Yext, a global Digital Location Management leader based in New York. Raj is also the GM of GeoMarketing, a leading daily source for location marketing news for marketing professionals. Prior to joining Yext, Raj managed GoDaddy’s online presence and commerce division, growing it into a $100m+ business. A startup fan and digital media zealot, Raj is an angel investor and advisor to multiple startups. Article was found in NRF’s Smart Briefs.

MJA Tiara Member Benefit Program

The Midwest Jewelers Association has a tiara program for members at a reduced rate, plus shipping & handling. Order for school dances, 4-H events, summer fairs – any event where a tiara is appropriate!

tiara 1 tiara 2

Large Tiara:

3.3” High, Clear Crystals on Silver Band

$18.00

   Small Tiara:

   1.75” High, Clear Crystals on Silver Band

   $15.00  

       

To order contact:
mja@midwestjewelersassociation.com
608-257-3541

Midwest Jewelers Association 4 2017 FP BW Jewelers Mutual FA

MJA Board of Directors

President
Mary Husar Martin
Husar’s House of Fine Diamonds
262-334-3453

Vice President
Sue Karr
Sue Karr Jewelry Inc
612-747-4661

Treasurer
John Hayes
Goodman’s Jewelers
608-257-3644

Secretary

Carol Brady
Exclusively Diamonds
507-345-1658

Immediate Past President

Jeff Wickersham
Wickersham Jewelry
715-355-5987

Directors
John Armbruster
Armbruster Jewelers
262-377-0480

John Barnes
Barnes Jewelers
262-200-2535

Hanna Cook-Wallace
Studio Jewelers Ltd
608-257-2627

Directors
Jan Howes
Howes Diamond Jewelers
608-785-1441

Lisa Maloney-Lardinois
Creative Design Jewelers
920-330-9191

Ed Menk
E. L. Menk Jewelers
218-829-7266

Paul Rudnick
Rudnick Jewelers
920-458-4384

Associate Directors
Taffy Davidson
608-444-4668

Sheri Ihde
Jewelers Mutual Insurance Co.
800-558-6411

John Maguire
Maguire Refining Inc.
763-786-2858

Tim Marr
Ostbye & Anderson
763-258-6510

Executive Director
Mary Kaja
Midwest Jewelers Association
608-257-3541

MJE Logo new
P. O. Box 1604
Madison WI 53701-1604
Phone: (608) 257-3541
Fax: (888) 779-8755
Email: mja@midwestjewelersassociation.com