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MJA Hosts GIA Diamond Grading Lab

The Midwest Jewelers Association is hosting the Diamond Grading Lab in October 2017. The session is sponsored by Jewelers Mutual Insurance Co. in Neenah, WI where the class will be held. The session is limited to 15 participants. The Diamond Grading Lab Session is required for the GIA Graduate Gemologist diploma. You do not need to take the online class first. For additional information, fees and registration, go to:

MJA Presents the 2017 Gemmy Awards Design Competition – Entry Pieces Posted on Website

gemmy award

The MJA Gemmy Awards design competition is open to all MJA members and non-member jewelers, designers and goldsmiths who are interested in designing and creating a one-of-a-kind piece of jewelry that demonstrates creativity, artistry, style and excellence. This years’ competition features the “New Jewelry Design Award” for anyone who has not entered the competition in the past two years. Entries will follow the competition guidelines. Photos of all entry pieces will be posted on the Midwest Jewelers Association website where members/participants can vote for their favorite piece. The deadline for entry submission is Friday, July 28.

More information on Rules of Entry, Guidelines and Entry Form, go to:

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The Midwest Jewelers Association will be hosting our first ever “Jewel Talks”.

Join us for a half day of Education and learning from the experts in the jewelry industry.

Each session will be in 30-minute increments, with various hot topics geared to helping you and your business be on the track to success. Learn from our experts in the field of Gem Appraisals, Store Security, Website Search Engine Optimization, Diamond Trends, CadCam Design.

Save the date for our MJA “Jewel Talks”


Monday, September 18, 2017

Gemco Offices
West End Plaza, St. Louis Park, MN 

7:45am – 1:00pm


Monday, October 2, 2017

Jewelers Mutual Ins. Co.
Neenah, WI

7:45am – 1:00pm

More information and registration will be sent soon.


Midwest Jewelers Association
P. O. Box 1604
Madison, WI   53701-1604
Tel: 608-257-3541

Midwest Jewelers Association Helps Grant Two Wishes on Behalf of Jewelers for Children

Teen With Hodgkin’s Lymphoma Celebrates Wish

McKenna FamilyThe Midwest Jewelers Association, along with Barnes Jewelers, Jewelers for Children and the Make-A-Wish foundation were honored to present “McKenna’s Wish” of sending McKenna and her family on a trip to Hawaii. The event took place at Barnes Jewelers in Oconomowoc, WI where McKenna and her family entered the store to find a Hawaiian themed atmosphere with all of her favorite foods, colors and gifts to send her on her way. Adding to the festive event, McKenna found out earlier in the day that her last scan showed she was clear from any cancer – what a celebration!

Minnesota Grants a Wish at the Chanhassen Cinema

MN Make A Wish

What a Fun night at Sophia's Make-a-Wish send off Party at the Chanhassen Cinema. Her wish was to go to Disney World and she was able to go with her family. Thanks to Jewelers for Children for granting her wish. Thanks to Make-A-Wish for throwing the Party. Thanks to Chanhassen Cinema for providing the Private showing of the movie Trolls for Sophie and her girlfriends. 

Jewelers for Children has renewed its commitment to Make-A-Wish and will donate $750,000 to help grant 80 wishes across the country – wish experiences that have the potential to serve as a turning point in wish kids’ medical treatment helping them feel better, and in some cases, even get better. For more information about Jewelers for Children and its support of Make-A-Wish, visit

Crystal Siemers-Peterman, 70th Alice in Dairyland

Crystal Siemers Peterman 70 AiD officialCrystal Siemers-Peterman is serving as the 70th Alice in Dairyland. As Wisconsin’s agricultural ambassador, she will educate audiences across Wisconsin about the $88.3 billion economic impact and importance of our state’s diverse agriculture industry on our daily lives.

Siemers-Peterman grew up in Cleveland, WI and found her passion for Wisconsin’s diverse agricultural industry on her family’s registered Holstein dairy farm. She was actively involved in the Manitowoc County Junior Holstein Association, Wisconsin Junior Holstein Association, and Manitowoc County 4-H. Through these organizations, she represented Wisconsin at national competitions in both dairy quiz bowl and dairy judging. She graduated in May 2017 from the University of Minnesota-Twin Cities with a major in agricultural and food business management and a minor in marketing. On campus, she was involved in the National Agri-marketing Association, National Grocers Association, and Gopher Dairy Club. Previously, she interned at Sassy Cow Creamery, FLM+ Advertising Agency, and Land O’Lakes Inc.

Alice in Dairyland is a one-year, full-time public relations professional employed by the Wisconsin Department of Agriculture, Trade, and Consumer Protection (WI DATCP). Each year, Alice in Dairyland travels more than 40,000 miles throughout the state, promoting Wisconsin agriculture to various audiences. Additionally, she will conduct hundreds of media interviews, speeches and school presentations.

The MJA has donated the tiara that Alice wears to the State of Wisconsin. The center stone from her tiara is placed in a pendant and given to her at the end of her reign.

Jewelers of America (JA) Inks Agreement with Diamond Council of America (DCA)

During the JCK Show in Las Vegas, the boards of Jewelers of America and the Diamond Council of America approved an affiliation agreement that aligns the two long-standing organizations. Approved Tuesday by JA’s board and Wednesday by the DCA’s, the agreement provides JA an accredited education arm and gives the DCA, which is a small nonprofit, access to JA’s more substantial resources.  Jewelers of America President and CEO David Bonaparte said he and DCA CEO Terry Chandler started having a conversation about the two organizations working more closely together back in 2015. He said that rather than expand on JA’s education offerings, he though it smarter to partner with an organization that’s already “doing it and doing it well.” “Education is vital,” Bonaparte said. “What we saw DCA doing was so important.” 

Under the agreement, JA will continue to offer its Professional Certification Programs in sales, management and bench, but will look at how the DCA education platform can help JA bring the sales and management programs online. (The affiliation will not impact JA bench certification.)
JA will discontinue “Jewelry 101,” replacing it with the DCA’s Beginning Jewelry Sales Course. For the DCA, Chandler said the agreement aligns his association with a “well-placed” organization in JA, gives them access to more resources and allows him to cut costs by closing the DCA’s Nashville office. It also gives him a long-range plan for the future of an association that provides a vital service in an industry about which he is very passionate. “This is a stunning industry,” he said. “I don’t care if it’s shrinking; I don’t care if it’s difficult. This is a lovely way to make a living.” Chandler, who has headed the DCA for 18 years, will remain on board as CEO, though longtime Director of Operations Lissa Roussel has opted to leave the association to spend more time with her children.  Chandler will remain in his position for a minimum of two years. During that time, the DCA will select an executive director who eventually will take over the association’s day-to-day operations.  In the meantime, he will continue to report to the DCA board, which now will include Bonaparte, but will close the association’s Nashville office. The DCA’s official headquarters will relocated to JA’s office at 120 Broadway in New York. 

Use your member login to get updated Security Alerts and information about MJA. There's lots of useful information for you and more will be coming soon. Check out the new "Member Spotlight" and watch for new members to be profiled. There is a member login where Security Alerts will be posted and you will also have access to the Membership Directory.  To login:  Username is: mjamember and the password is diamond007.  This is for members only.  You can also renew your membership online!  Check out the site and get used to using it as more association information gets posted.  If you would like to see anything added to the site, please contact and let us know.  

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MJA Tiara Member Benefit Program

The Midwest Jewelers Association has a tiara program for members at a reduced rate, plus shipping & handling. Order for school dances, 4-H events, summer fairs – any event where a tiara is appropriate!

tiara 1 tiara 2

Large Tiara:

3.3” High, Clear Crystals on Silver Band


   Small Tiara:

   1.75” High, Clear Crystals on Silver Band



To order contact:

Midwest Jewelers Association 4 2017 FP BW Jewelers Mutual FA

MJA Board of Directors

Mary Husar Martin
Husar’s House of Fine Diamonds

Vice President
Sue Karr
Sue Karr Jewelry Inc

John Hayes
Goodman’s Jewelers


Carol Brady
Exclusively Diamonds

Immediate Past President

Jeff Wickersham
Wickersham Jewelry

John Armbruster
Armbruster Jewelers

John Barnes
Barnes Jewelers

Hanna Cook-Wallace
Studio Jewelers Ltd

Jan Howes
Howes Diamond Jewelers

Lisa Maloney-Lardinois
Creative Design Jewelers

Ed Menk
E. L. Menk Jewelers

Paul Rudnick
Rudnick Jewelers

Associate Directors
Taffy Davidson

Sheri Ihde
Jewelers Mutual Insurance Co.

John Maguire
Maguire Refining Inc.

Tim Marr
Ostbye & Anderson

Executive Director
Mary Kaja
Midwest Jewelers Association

MJE Logo new
P. O. Box 1604
Madison WI 53701-1604
Phone: (608) 257-3541
Fax: (888) 779-8755